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AUDIO PROGRAMS     >>Setting Sales Appointments  >> First Sales Appointment Success
>>Marketing Your Services
MARKETING YOUR SERVICES
HOW TO WRITE SCRIPTS THAT SET APPOINTMENTS
AND BEST RESPONSES TO OBJECTIONS


More about what 
you will learn with this set below

This 4 CD set will enable you to conceptualize, plan, and then implement a more efficient and effective marketing program for your service business. 
    

  • If you need more clients...

  • If you need to communicate value to be paid what you are worth...

  • If you need more referrals...

  • If you need strategies to re-sell and cross-sell...

  • You need a marketing plan but don't know where to start...

  • You need to generate qualified leads at a reasonable cost...

  • You want to better qualify clients...

  • You could use a few lessons on marketing services economics...

If you like my articles and tips you'll love these CD's. From conceptualizing a winning marketing plan to selecting the right mix of strategies and implementing consistently, these CD's give you all the core principles and strategies you need.

 

 

Combine with 120 page guidebook

 

$49


Reasons why those who have the best clients attract them.

How improving just one thing doubled revenue for one service provider.

What potential clients must perceive.

Creating a defined decision making process.

Rule of 7.

How to make tangible what is intangible.

Calculating lifetime value of a client.

The most cost-effective marketing strategy.

Improve this just 5% and improve profits 25% and more.

Information systems you need.

The worst mistake you can make.

Effective client intake.

4 elements of successful promotions.

Why "getting your name out there" is stupid.

Cloning your best clients.

How much to spend.

Dull, daily, boring, routine stuff that generates clients.

Fears that must be conquered.

Why the most skilled don't necessarily have the most clients.

What 85% of new clients rely on to select a service provider.

Strategies to influence client satisfaction.

All clients are not equal. How to categorize them.

Identifying the lunatic fringe. Clients to avoid.

Best strategies to stimulate referrals.

Quickstart strategies.

The 2% lie.

Worst marketing expenditures.

60/30/10 rule.

The one must for a successful marketing plan.

The 8 pistons of a service business profit engine.

When a new client may not be your most profitable new business.

Referral strategies

Simple secret of a million dollar producer.  

Avoiding commodity status. 

Specific benchmarks for success.

Questions to ask every prospect.

Discovering client dissatisfaction before you lose a client or referrals.

5 factors clients use to judge service quality.

The % of clients that must re-purchase to make REAL money.

Conducting an internal marketing audit.

Cloning your best clients.

How to allocate your resources.