HOME RADIO SHOWS TUTORIAL TRACKS EVENTS STORE SCOTT
What's new Index by guest name Index by topic RS702

 

Brooks O'Kane

How a local family glass business took a product that had never grossed more than $62,000 annually into a $5 million a year revenue monster. The origins of Clear Vue Glass cleaner.

Show Summary: How do you "know nothing," yet transform a sleepy little side product in a family business into a $multi-million revenue monster within just a few years.

Want to know the marketing tool that got the attention of Sam Walton and got Clear Vue into Walmart? Want to be reminded of basic marketing cost nothing research that can razor focus you on the most profitable markets. Like to know how to get distribution for your products which the experts say is "impossible?"

Brooks O'Kane shares the origins of Clear Vue Glass cleaner and strategies that should inspire every entrepreneur.

  • What makes a glass cleaner so special?

  • The revelation that triggered the belief that this could be a big seller.

  • What Brooks did for market research. A simple thing that provided key direction for his marketing.

  • The strategy that got his small company into Wal-Mart.

  • What happens if you try to answer every question.

  • How this hyper growth was managed.

  • Tips for business success from Brooks O'kane.

Quick Clips

Getting into Wal-Mart. 58s. Obstacles. Ignorance makes you smart. 57s.
Brook's tips for business success. 1m2s.
Listen online 

Download MP3

Website

paragonsourcing.com

 

 

 

 

 

 

 

 

This site and all content within copyright 2010 scott channell all rights reserved