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If your business challenge is how to advertise effectively in a
local marketplace, choose from local media, deal with local ad
agencies and local media reps, to generate more local customers
and clients from your local ad budget - listen to this show.
SHOW HIGHLIGHTS -
LISTEN BELOW
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The real issues of local
advertising according to author Michael Corbett. 4 questions
which must be asked and answered.
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If your local advertising is
underperforming - Michael Corbett discusses the most common
reason this happens - and how to change it.
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What does the author of
"The 33 Ruthless Rules of Local Advertising" have to
say about "wanting to get your name out there" as a
motive for local advertising selections?
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Common ways local advertisers
sabotage their own marketing.
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Polling your customers. What
Michael Corbett has learned.
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The only foolproof way to
evaluate advertising effectiveness.
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The importance of dominating
the media you select. One of the keys to the "33 Ruthless
Rules of Local Advertising."
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All this was discussed during
the radio show interview - listen now.
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