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MARK EPPLER

The Wright Way:
7 Problem-Solving Principles
from the Wright Brothers That Can Make Your Business Soar.

Show Summary: Mark Eppler offers more than a historical account of the events leading up to and surrounding the invention of manned flight. He provides a rare, behind the scenes peak into the thoughts, motivations and unorthodox style of two brothers, who  shared a dream to accomplish the unthinkable, and had the persistence, tenacity, creativity and flexibility to make it happen. 

If you want to build a winning business organization and beat your competition to the goal, there are lessons galore in this interview and book.

The obvious exhaustive research that went into this book reflects the authors passion about "how" the Wright brothers did what the did, not just what they did. If you run a business the "seven principles" will challenge your thinking.

Whether your organization is foundering in a lackluster economy or aspiring to dominate in an ultra-competitive market, leaders and professionals in all fields would do well to adopt the Wright brothers’ principles of:

*
Forging - shaping ideas through constructive conflict.
* Tackling the tyrant - solving the toughest problem first.
* Fiddling - constantly experimenting with improvements.
* Mind-warping - think logically, yet consider illogical options.
* Relentless preparation - lifelong passion for learning
* Measuring twice - paying meticulous attention to detail
* Force multiplication - accomplish more in teams than as individuals.

Quick Clips

Tackle the tyrant. Concept to solve challenges. 1m42s. Reality of limited funds. "enough" money cripples. 1m38s
Beware the "good idea." Value the 2nd answer. 1m18s.
Mind warping. What is "the box?" Don't abandon until... 1m33s
Creativity is a bunch of junk and good ideas. Edison.1m31s. Is 'winging it" overrated? How to inspire the right answer. 1m41s.
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Website markeppler.com

 

 

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