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| 5. Finding Clients
How do you best market your intangible services? Even if you sell a physical product, unless it is in a ready to go box, the issues of installation, compatibility, whether it will work, service, training and upgrades... mean you have to know how to sell intangible services. Perceptions of trust and expertness are paramount. How do you form them and tilt them in your favor? Get strategies and guidance on this topic and you will generate more qualified leads, learn to pre-sell them, then close the deal. |
